Monday, May 6, 2019
Brand management for Rolex (a case of study) Essay
discolouration care for Rolex (a campaign of acquire) - Essay ExampleThe case study will explain the brand management strategy developed by Rolex in the international market. Rolex has followed certain branding strategies to maintain its good physique in the international market and enhanced its brand value significantly. This case will analyse the strategies that has make Rolex a famous brand. It is a descriptive case study. In this case study, qualitative method has been followed. The in progress toation that is used in this case study is secondary data and it has been collected through websites and books. The case study consists of six chapters. The first chapter describes the brief overview about the overall case study. The second chapter is the literature review. In this chapter, the details about the investigate topic have been explained to generate in-depth understanding of the research problem. The third chapter consists of statement of research problem and the resear ch methods where the main research problem has been identified and the methods of conducting the case study have been stated. The fourth chapter will describe the research process i.e. what has been done to perform the case study analysis. In the twenty percent chapter, the secondary data will be analysed with regard to the research problem and the literature review. The final chapter is the refinement where the actual findings of the research will be described on the basis of analysis of the findings. The basis of the case study is brand management of Rolex. Literature Review Rolex is one of the dominating deluxe wristwatch manufacturing companies. It is a multinational comp whatsoever which operates their business in excess of 100 countries. Rolex is renowned for its good business death penalty and high status (Rolex, n.d.). Brand Management Brand management is about developing an image of a brand and also maintaining it. Brand management helps a company to define any product, position the product, and slant it to the customer. It is an ability to generate and sustain the brand. A strong brand is an asset for a company which discriminates any product from other alternative products. It can set an additional image to the product of the company (Management mull over Guide, 2011). Brand Positioning of Rolex With regard to establishing brand image, Rolex always prefers to use certain traveller or utterer or other stylish person for advertisement purposes. Rolex seeks selective media for advertising their products which can help to form the image of the brand as well as control the advertisement cost. Rolex is extremely elegant to finish multiple factors while spending least amount of money which can help to maintain the oddment between optimal cost and profit. Through their good marketing skills, Rolex successfully increases their fans and earn the honour and reliance of Rolex users (Fairy, 2010). Brand Awareness of Rolex From early 1930s, Rolex focuse s on product quality. The advertisement of Rolex was limited to just product direct and made by using verbal statements and graphics.